"This book covers all aspects of the restaurant business -- from initial startup, to building up a loyal trade and -- crucially -- putting yourself in your customers' shoes."--Cover.

Designed primarily to assist the restaurant professional and would-be restauranteur. Sections include: kitchen management, dealing with international guests, liquor cost control, eliminating business risks and much more.

Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.

Using a case study of a newly established restaurant, this video investigates: what a business plan is and why it is important; different types of business plans; the key elements of a business plan; vision and mission statements; operations, marketing, finance, the executive summary; common planning tools-SWOT analysis, break-even analysis and the importance of regularly evaluating the business plan.

In Public Relations for Hospitality Managers, busy restaurant and hotel operators will find the ideal guide for planning and implementing their own public relations programs. The only book of its kind written specifically for the hospitality industry, this guide shows you proven, professional techniques for building a positive image of your business, communicating effectively with media people, using public relations as a marketing tool, and turning problem situations into opportunities. In addition, this book offers a wealth of award-winning public relations ideas, special material on legal issues, lists of resource organizations, and a useful bibliography.

"Food for thought examines the rise of Phil Romano as America's premier restaurateur, as well as his remarkable ability to reinvent business and himself. You'll learn how he brainstorms to create dynamic new restaurant concepts, "sells" the idea to raise investment money, takes a hands-on role in building the facility itself, hires and motivates staff, garners outstanding publicity, and cashes in his original investment at unheard-of returns in the industry. Romano's nuggets of wisdom are an easy and enjoyable read that will inspire you to find your own great endeavor."--BOOK JACKET.

"Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry."--BOOK JACKET.