Map of Switzerland -- Introduction -- Key Facts -- 1. Land and People -- Climate -- Geographical Snapshot -- Languages -- A Brief History -- Government -- Foreign Policy -- The Swiss People Today -- Cities -- 2. Values and Attitudes -- Unity Not Uniformity -- Responsible Citizens -- Social Control -- A Self-Policing Society -- Klartext (Clarity) -- Transparency and Secrecy -- Language and Identity -- Work Ethic -- 3. Customs and Traditions -- Festivals and Celebrations -- Remembering History -- Public Holidays -- Religious Landscape -- 4. Making Friends -- Distance and Small Talk -- Greetings -- Kissing -- Doing "Duzis" -- The Expatriate Community -- Attitudes Toward Foreigners -- Invitations Home -- The Apéro -- Coffee Culture -- Neighborly Behavior -- Take the Opportunity -- 5. The Swiss at Home -- Heimatort -- Living Space -- The Laundry Room -- Living Conditions -- Daily Life -- Education -- Military Service -- 6. Time Out -- Clubs and Associations -- Restaurants -- Café Society -- Retail Therapy -- Banking Hours -- Art, Music, and Popular Culture -- Outdoor Pursuits -- 7. Travel, Health, and Safety -- Visas -- Driving -- Trains -- Other Ways to Get Around -- Where to Stay -- Ski Resorts -- Health and Safety -- 8. Business Briefing -- The Swiss Economy -- Labor Relations -- Presentation and Listening Styles -- Etiquette and Protocol -- Negotiating Style -- Teamwork -- Decision Making -- Promise and Fulfillment -- Management Style -- Differences Between Swiss and Germans -- Women in the Workplace -- 9. Communicating -- Face-to-Face -- Television, Radio, and Electronic Media -- Newspapers and Magazines -- Services -- Conclusion.

Appendix 1: Ski Resorts -- Appendix 2: Some Famous Swiss People -- Useful Apps -- Further Reading -- Picture Credits -- Copyright -- Index.