Why case study research? : introduction to the field guide to case study research in tourism, hospitality, and leisure / Kenneth F. Hyde, Chris Ryan, Arch G. Woodside -- Analysis of texts : introduction / Kenneth F. Hyde -- Immersed in green? : reconfiguring the Italian countryside through rural tourism promotional materials / Elisabete Figueiredo, Antonio Raschi -- Evoked emotions : textual analysis within the context of pilgrimage tourism to Gallipoli / Anne-Marie Hede, John Hall -- Using concept mapping and stakeholder focus groups in a museum management case study / Jane Legget -- Assessing the grounded theory of packing for air travel using a video-ethnographic case study / Karin Olesen, Kenneth F. Hyde -- Using expressive text in research to interpret and portray lived experience : lived experience in hospitality receptionist work / Gayathri Wijesinghe -- Executive interviews : introduction / Kenneth F. Hyde -- Single case study research : the development of www.purenz.com / Sushma Seth Bhat -- Fashions in tourism : the views of Russian tourists and experts / Olga Lysikova -- Case studies in multicultural contexts in Asia / Cindia Ching-Chi Lam, Clara Weng-Si Lei -- Field research : introduction / Arch G. Woodside -- Practical tips for conducting research abroad / Jan Louise Jones -- Knowledge spillovers and entrepreneurial opportunities : the case of Sannio FilmFest / Mirella Migliaccio, Francesca Rivetti -- Epiphany travel and assisted-subjective personal introspection / Chad Muller, Arch G. Woodside -- Functions and behaviors of tourists in experience management process : case of three independent business tourists / Solmaz Filiz Karabag -- Case studies of international tourists' in-destination decision-making processes in New Zealand / Clive Smallman, Kevin Moore, Jude Wilson, David Simmons -- Stakeholder participatory research : introduction / Kenneth F. Hyde -- Participatory action research for stakeholder collaboration : lessons from a rural area in Piedmont, Italy / Antonella Capriello -- Protecting social and cultural identity in sustainable tourism : the case of Gökçeada, Turkey / Erol Duran -- Accessibility as competitive advantage of a tourism destination : the case of Lousã / Elisabeth Kastenholz, Celeste Eusébio, Elisabete Figueiredo, Joana Lima -- DIT-ACHIEV model for sustainable tourism management : lessons learned from implementing a holistic model of sustainable tourism indicators / Jane Fitzgerald, Sheila Flanagan, Kevin Griffin, Maeve Morrissey, Elizabeth Kennedy-Burke -- Researching indigenous and marginal peoples : Introduction / Chris Ryan -- Fieldwork in remote communities : an ethnographic case study of Pitcairn Island / Maria Amoamo -- Stakeholders, high stakes and high tides : quality of life in a small island festival context / Carina Ren, Janne J. Liburd -- Use of mixed-methods case study to research sustainable tourism development in South Pacific SIDS / Evangeline Singh, Simon Milne, John Hull -- Culturally sustainable entrepreneurship : a case study for Hopi tourism / Kristen K. Swanson, Constance DeVereaux -- Cross-case analysis : introduction / Chris Ryan -- designing a qualitative multi-case research study to examine participatory community tourism planning practices / Oksana Grybovych -- Independent instrumental case studies : allowing for the autonomy of cultural, social and business networks in tanzania / Susan L. Slocum, Kenneth F. Backman, Elisabeth Baldwin -- Cross-case analysis / Chris Ryan.