by
Fullen, Sharon L.
Call Number
647.95068 FUL
Publication Date
2005
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022739.html
Relevance:
1.8542
by
Zimmerer, Thomas.
Call Number
658.022 ZIM
Publication Date
2005
Format:
Books
Relevance:
105493.9219
View Other Search Results
by
Birt, Ian.
Call Number
658.4012 BIR
Publication Date
2003
Format:
Books
Relevance:
126786.3594
by
Rix, Peter.
Call Number
658.8 RIX
Publication Date
2003
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format:
Books
Relevance:
0.2041
Limit Search Results
Narrowed by: