Start Your Own Microbrewery, Distillery, or Cidery [electronic resource] : Your Step-By-Step Guide to Success

ISBN:

9781613083116

Title:

Author:

Media, The Staff of Entrepreneur.

Personal Author:

Media, The Staff of Entrepreneur.

Publication Information:

New York : Entrepreneur Press, 2015.

Physical Description:

1 online resource (223 p.)

Series:

StartUp Series

General Note:

Description based upon print version of record.

Contents:

Contents; Acknowledgments; Preface; Chapter 1: Today's Alcoholic Beverage Industry; Chapter 2: Making a Mark in the Craft Alcoholic Beverage Industry; Chapter 3: Launching a New Craft Brand; Chapter 4: Regulation and Taxation; Chapter 5: Craft Businesses That Work; Chapter 6: The Craft Customer; Chapter 7: Finance Craft Beverage Companies; Chapter 8: Gaining Traction in a Crowded Market; Chapter 9: Shovels at the Gold Rush; Chapter 10: Defining Craft in a New Era; Chapter 11: Does the Party End?; Appendix: Craft Brewing, Distilling, and Cidering Resources; Glossary; Index

Start Your Own Business, 6th Edition, ExcerptOn Your Mark ...; Part 1: Think; Chapter 1: Introduction; Chapter 2: Taking the Plunge. Get Ready to Be an Entrepreneur; Contents

Subject Term:

Brewing industry.

BUSINESS & ECONOMICS / Entrepreneurship.

BUSINESS & ECONOMICS / Small Business.

COOKING / Beverages / Wine & Spirits.

Home-based businesses--Management.

New business enterprises--Management.

Added Author:

Brown, Corie.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2015

Publication Information:

New York : Entrepreneur Press, 2015.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
663.420681	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story

Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down--giving you the perfect opportunity to start up.

Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill.

You'll gain an insider's look at how to:
Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors and restaurants

Author Notes

For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family-- Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partners--to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.

Corie Brown is the cofounder and general manager of Zester Daily, a cooperative of 70 professional journalists writing about all aspects of what we eat and drink. She is a professional journalist who has been on staff with BusinessWeek, Newsweek and the Los Angeles Times and recently authored a cover story on Internet marketing guru Seth Godin.