by
Phelps, Marcy, 1950-
Call Number
025.063386 23
Publication Date
2011
Summary
In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues.
Format:
Electronic Resources
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1.2188
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by
Berry, Timothy.
Call Number
658.83 22
Publication Date
2010
Summary
"This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better"--Resource description page.
Format:
Electronic Resources
Relevance:
1.8016
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