by
Owton, Avril.
Call Number
658.812
Publication Date
2011
Summary
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invalua
Format:
Electronic Resources
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0.1270
by
Gloor, Peter A. (Peter Andreas), 1961-
Call Number
658.472 22
Publication Date
2007
Summary
The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation.
Format:
Electronic Resources
Relevance:
0.1231
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by
Sathe, Vijay.
Call Number
658.4063 22
Publication Date
2003
Summary
How do large corporations encourage their senior managers to become entrepreneurial? Professor Sathe's pioneering book is based on interviews with senior managers to understand why some organizations excel at fostering a culture of entrepreneurship leading to new business growth. An original and valuable contribution to the literature on strategic management.
Format:
Electronic Resources
Relevance:
0.1132
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