by
McDonald, Kelly.
Call Number
658
Publication Date
2012
Summary
Deliver a better business experience, for every kind of customer A ""one-size fits all"" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized cu
Format:
Electronic Resources
Relevance:
0.0816
by
Owton, Avril.
Call Number
658.812
Publication Date
2011
Summary
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invalua
Format:
Electronic Resources
Relevance:
0.1270
View Other Search Results
by
Collier, Marsha.
Call Number
658.8
Publication Date
2010
Summary
Make your online customers happy-and create new ones-with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers ""happy birthday."" They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customer
Format:
Electronic Resources
Relevance:
0.1195
Limit Search Results
Narrowed by: