by
Rix, Peter.
Call Number
658.8 RIX
Publication Date
2003
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format:
Books
Relevance:
0.2041
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by
Bishop, Patrick, 1958-
Call Number
658.8 21
Publication Date
2000
Format:
Electronic Resources
Relevance:
81094.2422
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