by
Owton, Avril.
Call Number
658.812
Publication Date
2011
Summary
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invalua
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by
Niyogi, Shil.
Call Number
658.022 22
Publication Date
2011
Summary
What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence?. Is it their vision, their leadership styles, their people-management skills, or their industry insight? Perhaps the one leading factor is their talent for transforming these enterprises into star performers and brands to reckon with. Designed as a boot-camp-style workbook, it puts forward a three-pronged framework for success in business:. - Procedural: Follow the existing norms and introduce better standards and more effective procedures within the firm.
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