by
Liptak, John J., author.
Call Number
658.41 22
Publication Date
2012
Format:
Electronic Resources
Relevance:
1.3660
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by
Smith, Kingsley.
Call Number
658.8 SMI
Publication Date
2002
Summary
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format:
Books
Relevance:
155270.9219
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