1. Manage to win: What is a small business?; Management functions; Set goals and targets; Profit; What skills do you require to mange a small business?; Manageing premises; Managing trading terms; Managing contributions to total cost; Control; Budgets; Retailing; Inventory management; Managing and creating a competitive advantage; Benchmarking; Sponsorships; Common mistakes; Measurement; A can-do attitude; Pro-active or reactive?; Business culture; Growing your business; You must obtain results; Analyse your customer's worth; Crisis management; The buck stops here; Don't rely on just one customer; Human resources; Engagement v. involvement; Recruiting and keeping the best staff; What do the best new-age enterprises do to differentiate themselves?; Who are my competitors?; Managing employee obligations; The Trade Practices Act (TPA); Are you a natural leader?; Marketing technology; Is your business well run?; Advertising; Managing and improving your small business; Solving problems and making decisions; Management essentials -- 2. Planning and strategy: Strategic planning; Formulating strategies; Strategies for operating areas; Strategic options; Business planning; A business plan format; SWOT analysis; Business structures; Finance; Break even analysis; Budgets; Risk management; A budget and basic record keeping; Managing trading terms; Improving cash flow; Managing performance; Strategic alliances; Strategic planning prompts; Some stages in small business management; Accounting; Danger signs; Just-in-time strategy for a turbulent world -- 3. Sales and marketing: Seven steps to a successful sale; Targeting customers; Finding and identifying sales prospects; Get the shopping list; Creating a competitive advantage; Price setting; Pricing strategies; The marketing mix; Managing your marketing; Advertising considerations; Marketing communication; Marketing and service; Value; Summary -- 4. Glossary.to make things.