Essential marketing skills / Peter Rix.

ISBN:

9780074712252

Title:

Author:

Rix, Peter.

Personal Author:

Rix, Peter.

Publication Information:

Roseville, N.S.W., : McGraw-Hill, 2003.

Physical Description:

x, 246 p. : ill. ; 30 cm.

General Note:

Includes index.

Subject Term:

Marketing.

Format:

Books

Publication Date:

2003

Publication Information:

Roseville, N.S.W., : McGraw-Hill, 2003.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.8 RIX	Week loan	2	Standard shelving location	Searching... Unknown
658.8 RIX	Week loan	3	Standard shelving location	Searching... Unknown

Summary

Peter Rixs Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach.

Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.

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