by
Anderson, David W.
Call Number
658.8 23
Publication Date
2012
Summary
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format:
Electronic Resources
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130891.8906
by
Bishop, Patrick, 1958-
Call Number
658.8 21
Publication Date
2000
Format:
Electronic Resources
Relevance:
121638.9063
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by
Thaler, John.
Call Number
658.022 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
109802.8281
by
Joseph, Jim, 1963-
Call Number
658.827 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
2.7997
by
Pike, Steven, author.
Call Number
338.47910688 PIK
Publication Date
2018
Format:
Electronic Resources
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0.3750
by
Stengel, Donald N.
Call Number
338.5024658 22
Publication Date
2011
Summary
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Format:
Electronic Resources
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0.2041
by
Dunung, Sanjyot P.
Call Number
658.022 22
Publication Date
2010
Summary
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Format:
Electronic Resources
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0.1905
by
Davies, Paul (Paul J.)
Call Number
658.110954 22
Publication Date
2008
Summary
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the.
Format:
Electronic Resources
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0.1846
by
Frey, Robert S.
Call Number
658.804 22
Publication Date
2008
Summary
The Fifth Edition of this perennial bestseller is the ultimate resource for small and mid-sized businesses, as well as non-profit organizations and public-sector agencies, looking to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes that in turn support winning new business.
Format:
Electronic Resources
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0.1793
by
Frey, Robert S.
Call Number
658.804 21
Publication Date
2002
Format:
Electronic Resources
Relevance:
0.1793
by
Frey, Robert S.
Call Number
658.804 22
Publication Date
2005
Summary
"Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the fourth edition of this popular book and its companion CD-ROM help small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes."--Jacket.
Format:
Electronic Resources
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0.1698
by
NATO Advanced Research Workshop on Defence Related SME's: Analysis and Description of Current Conditions (2002 : Funchal, Madeira Islands)
Call Number
338.4735500947 22
Publication Date
2004
Summary
Today, there are big changes and differences between countries in matters of national defence. Gone are the huge engines of military industrial might, and struggling in their wake are networks upon networks of small and medium-sized enterprises (SME's), groping with the harsh reality of survival in this new world. For the first time, many if not most of them, are being forced to deal with new issues such as product development, marketing to a civilian world, private-sector financing and adopting competitive business practices and generally living outside the shadow of the defence business. Cru.
Format:
Electronic Resources
Relevance:
0.1698
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