by
Rix, Peter.
Call Number
658.8 RIX
Publication Date
2003
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format:
Books
Relevance:
0.3062
by
Lesonsky, Rieva.
Call Number
658.041 LES
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034043.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
Relevance:
0.1381
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by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
0.0622
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