by
Anderson, David W.
Call Number
658.8 23
Publication Date
2012
Summary
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format:
Electronic Resources
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130891.8906
by
Bishop, Patrick, 1958-
Call Number
658.8 21
Publication Date
2000
Format:
Electronic Resources
Relevance:
121638.9063
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by
Thaler, John.
Call Number
658.022 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
109802.8281
by
Joseph, Jim, 1963-
Call Number
658.827 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
2.7997
by
Pike, Steven, author.
Call Number
338.47910688 PIK
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.3750
by
ClickView (Firm)
Call Number
XX(302488.1)
Summary
This programme considers four small businesses in various stages of development. It looks at: finance, ownership, location, market research, business plan, marketing, accounts, stock control, competition, staff, and more.
Format:
Other
Relevance:
0.3062
by
ClickView (Firm)
Call Number
XX(302457.1)
Summary
There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe such as: a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition.
Format:
Other
Relevance:
0.2652
by
ClickView (Firm)
Call Number
XX(302092.1)
Summary
A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this programme we discuss the importance of a well constructed business plan, visiting the three main components; the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
Format:
Other
Relevance:
0.2433
by
ClickView (Firm)
Call Number
XX(302530.1)
Summary
Businesses constantly face change. Technology drives much of it and has drastically impacted every industry and sector in recent decades. Successful small businesses embrace change and use technology smartly. Often it means continual reinvention. This video profiles Creative Force, a small business in regional south-east Australia that started as a print media-based marketing company two decades ago. Today it specialises in web and multimedia development for clients ranging from universities and major health authorities to individuals. The programme explores the impact of digital communications and the role that technology has played in completely transforming all aspects of the business over time. It is an ideal resource for upper-level learners in business, small business management, technology and related areas.
Format:
Other
Relevance:
0.2212
by
Stengel, Donald N.
Call Number
338.5024658 22
Publication Date
2011
Summary
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Format:
Electronic Resources
Relevance:
0.2041
by
Dunung, Sanjyot P.
Call Number
658.022 22
Publication Date
2010
Summary
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Format:
Electronic Resources
Relevance:
0.1905
by
Davies, Paul (Paul J.)
Call Number
658.110954 22
Publication Date
2008
Summary
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the.
Format:
Electronic Resources
Relevance:
0.1846
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