by
Smith, Kingsley.
Call Number
658.8 SMI
Publication Date
2002
Summary
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format:
Books
Relevance:
232903.7031
by
Hartnett, Rob, author.
Call Number
658.8 SMA
Publication Date
2006
Format:
Regular print
Relevance:
118972.0469
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by
McKercher, Bob
Call Number
338.479194 MCK
Publication Date
1998
Format:
Books
Relevance:
3.6702
by
Overton, Rodney.
Call Number
658.0220994 OVE
Publication Date
2002
Format:
Books
Relevance:
2.5658
5.
by
Cain, Alexandra.
Call Number
658.0220994 CAI
Publication Date
2009
Format:
Books
Relevance:
2.3483
by
Dannaher, Brenden.
Call Number
TR DVD 658.022 STA
Publication Date
2004
Summary
Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Format:
Other
Relevance:
0.3198
by
Rix, Peter.
Call Number
658.8 RIX
Publication Date
2003
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format:
Books
Relevance:
0.3062
8.
by
Lovering, Matthew.
Call Number
TR DVD 647.95068 DAY
Publication Date
2005
Summary
"There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe? such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition."
Format:
Books
Relevance:
0.2942
by
Video Education Australasia
Call Number
TR DVD 658.800994 MAR
Publication Date
2001
Summary
Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
Format:
Other
Relevance:
0.2942
Call Number
DVD 658.4012 BUS
Publication Date
2009
Summary
A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this program we discuss the importance of a well constructed business plan, visiting the three main components; the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
Format:
Books
Relevance:
0.2739
by
Williams, Alan J. (Alan John), 1937-
Call Number
658.0220994 WIL
Publication Date
2002
Format:
Books
Relevance:
0.2212
by
Walker, Jeff (Internet entrepreneur), author.
Call Number
658.11 WAL
Publication Date
2014
Summary
This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market that you all-but-eliminated your competition? And you could do all that no matter how hunble your business or budget? -- Book Cover.
Format:
Books
Relevance:
0.1768
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