by
Bishop, Patrick, 1958-
Call Number
658.8 21
Publication Date
2000
Format:
Electronic Resources
Relevance:
121638.9063
by
McKercher, Bob
Call Number
338.479194 MCK
Publication Date
1998
Format:
Books
Relevance:
3.6702
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by
Video Education Australasia
Call Number
TR DVD 658.800994 MAR
Publication Date
2001
Summary
Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
Format:
Other
Relevance:
0.2942
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