Copyright Page -- Contents -- Specialty Food Business -- Title Page -- Preface -- Chapter 1: Who Puts the "Specialty" in Specialty Food? -- The Current State of Small Business in America -- The Small Business Administration (SBA) -- Service Corps of Retired Executives (SCORE) -- The Specialty Food Industry as a Whole -- Homebased -- The Retail Store -- Production and Distribution -- Production -- Marketing -- Distribution -- Other Specialty Food Venues -- Strictly Special Order -- Food Truck -- Personal Chef -- Retail Food Store Regulations -- Sites to Know -- Chapter 2: You Like to Eat but Is this Business Right for You? -- Test Yourself -- Small-Business Personality Traits -- Other Things to Consider -- The Pressure of Perishables -- Deadlines -- The Waiting Game -- Chapter 3: Meet Your Mentors -- Confectionately Yours Toffee -- Kitchen Debauchery Jams and Jellies -- Lincoln Olive Oil Shop -- Yummy Yammy Salsa -- Winnipesaukee Chocolates -- Judy a la Carte -- Chapter 4: Pass the Salt and Pepper: Business Basics -- It's All in a Name -- On a Mission -- Choosing a Business Location -- Business Types -- Sole Proprietor -- General Partnership -- Limited Liability Company -- Corporations -- Licenses and Permits -- Choosing Insurance -- Forms -- Proposals -- Agreements -- Invoices -- Receipts -- Chapter 5: You've Been Chopped!: Market Research -- Industry Research -- The Specialty Food Business -- The Specialty Food Association -- State of the Industry -- Packaging -- Packaging Market Research -- Retail Market Research -- The Research -- Determining Store Size -- Production Space -- Special Diets -- Retail/Production Combo -- Mail Order -- Focus Groups -- What Makes You Stand Out? -- Chapter 6: The Necessary Ingredient: Financing -- First Things First -- Don't Forget Life -- Finding Financing -- Get Your Credit in Shape -- Networking.

Your Business Plan -- The Components of a Successful Business Plan -- Buying Equipment and Inventory -- Essential Equipment -- Inventory -- Chapter 7: Home Is Where the Stove Is: Location -- Cottage Food Industry -- Supplies for Your Homebased Food Business -- The Commercial Kitchen -- The Retail Shop -- Outside -- Inside -- Special Display Needs -- Back Office -- The Retail Provider -- Staging Space -- Getting Product to Market -- Mail Order -- Shipping Service -- Special Considerations -- Distributors -- Food Labels -- Chapter 8: All Things Digital -- Mobile Websites -- Setting Up a Website -- Design -- Website Must-Haves -- The Homepage -- Drilling Down -- The Rest of the Site -- Contacting You from a Website -- Updating -- Marketing Your Website -- Your Website URL -- Keep 'Em Interested -- Choosing a Web Host -- Chapter 9: Chef, Sous-Chef, and Kitchen Help: Employees -- Who to Hire -- Reaching Out to Candidates -- Advertising -- Interviewing -- Interviewing Strategies -- Pay -- Training -- Letting Employees Go -- Seasonal Workers -- Layoffs -- Termination for Reason -- Vendors -- Professional Help -- Chapter 10: How to Not Cook the Books: Accounting -- Financial Statements -- Paying Vendors -- Pricing Your Products -- Gift Certificates -- Markup -- Maintaining Cash Flow -- Break-Even Point -- Taxes -- Deducting Expenses -- Chapter 11: When "To Market" Means Something Else -- Why Marketing? -- Networking to Business Success -- The Ins and Outs of Advertising -- The Small but Mighty Business Card -- Information Brochures -- Direct Mail -- Newsletters -- Press Releases -- The Power of Customer Service -- Retaining Customers through Top-Notch Customer Service -- Giving Back to Your Community -- Building Your Image -- Traditional Media with a Digital Twist -- Enewsletters -- Press Releases vs. Event Listings -- Chapter 12: Social Media -- Blogs.

Facebook -- LinkedIn -- Twitter -- Photo-Sharing Platforms -- Pinterest -- Instagram -- Snapchat -- Appendix: Specialty Food Resources -- Books -- Conferences -- Consultants -- Magazines -- Organizations -- Packaging -- Glossary -- Index -- Start Your Own Business -- Title Page -- On Your Mark . . . -- Part 1: Think -- Chapter 1: Introduction -- Chapter 2: Taking the Plunge: Get Ready to Be an Entrepreneur -- Chapter 3: Good Idea!: How to Get an Idea for Your Business -- Chapter 4: Good Timing: Should You Launch Your Business Part or Full Time? -- Chapter 5: Build It or Buy It?: Starting a Business vs. Buying One -- Part 2: Plan -- Chapter 6: Choose Your Target: Defining Your Market -- Chapter 7: If You Build It, Will They Come?: Conducting Market Research -- Chapter 8: The Name Game: Naming Your Business -- Chapter 9: Make It Legal: Choosing a Business Structure -- Chapter 10: Plan of Attack: Creating a Winning Business Plan -- Chapter 11: Call in the Pros: Hiring a Lawyer and an Accountant -- Part 3: Fund -- Chapter 12: All in the Family: Financing Starts with Yourself and Friends and Relatives -- Chapter 13: Nothing Ventured, Nothing Gained: How to Find and Attract Investors -- Chapter 14: Looking for Loans: The Ins and Outs of Debt Financing -- Chapter 15: Fed Funds: How to Get Government Loans -- Get Set -- Part 4: Prepare -- Chapter 16: What's Your Deal?: Negotiating Successfully by Cliff Ennico -- Chapter 17: Site Seeking: Choosing a Location for Your Business -- Chapter 18: Looking Good: Creating a Professional Image -- Chapter 19: Stock Answers: The Lowdown on Inventory -- Chapter 20: It's in the Mail: Setting Up Mailing Systems -- Chapter 21: Charging Ahead: Offering Your Customers Credit -- Chapter 22: Cover Your Assets: Getting Business Insurance -- Chapter 23: Staff Smarts: Hiring Employees.

Chapter 24: Perk Up: Setting Employee Policies and Benefits -- Part 5: Buy -- Chapter 25: Buyer's Guide: Business Equipment Basics -- Chapter 26: Business 24/7: Using Technology to Boost Your Productivity -- Chapter 27: Net Works: Building Your Company Website -- Chapter 28: Keep in Touch: Using Technology to Stay Connected -- Go -- Part 6: Market -- Chapter 29: Brand Aid: Building a Brand -- Chapter 30: Marketing Genius: Advertising and Marketing Your Business -- Chapter 31: Talking Points: How to Promote Your Business -- Chapter 32: Sell It!: Effective Selling Techniques -- Chapter 33: Now Serving: Offering Superior Customer Service -- Part 7: Engage -- Chapter 34: Net Sales: Online Advertising and Marketing -- Chapter 35: Social Studies: Social Media Marketing -- Chapter 36: Can You Relate?: Social Media Networking -- Part 8: Profit -- Chapter 37: Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr. -- Chapter 38: Making a Statement: How to Create Financial Statements by J. Tol Broome Jr. -- Chapter 39: On the Money: Effectively Managing Your Finances by J. Tol Broome Jr. -- Chapter 40: Pay Day: How to Pay Yourself -- Chapter 41: Tax Talk: What You Need to Know About Your Taxes by Joan Szabo -- Appendix: Business and Government Resources -- Glossary -- Index -- Subscribe to Entrepreneur Magazine.