New business in India [electronic resource] : the 21st century opportunity / Paul Davies.

ISBN:

9789812790446

Title:

Author:

Davies, Paul (Paul J.)

Personal Author:

Davies, Paul (Paul J.)

Publication Information:

Physical Description:

1 online resource (xviii, 227 pages).

Series:

World Scientific series on 21st century business, v. 1

Contents:

India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow.

Local Note:

eBooks on EBSCOhost

Geographic Term:

India -- Commerce -- 21st century.

India -- Economic conditions.

India -- Social conditions.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2008

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.110954 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.