Summary

Author Kingsley Smith says, 'Marketing is about understanding and responding to your customer? needs' and for a small business this can be vital to the growth of your business. Marketing for Small Business shows how small business managers can use marketing to build up their brand or product.Smith answers all the questions on marketing for a small business in a concise and easy-to-understand way, so that even those with little or no knowledge of marketing can use it to improve their relationships with their customers.Marketing for Small Business is the third book in the the Wrightbooks ?ustralian Books for Profitable Business'series.