Event Planning Business : Step-by-Step Startup Guide.

ISBN:

9781613083130

Title:

Author:

Media, The Staff of Entrepreneur.

Personal Author:

Media, The Staff of Entrepreneur.

Physical Description:

1 online resource (1079 pages)

Series:

StartUp Guides

Contents:

Intro -- Copyright Page -- Contents -- Start Your Own Event Planning Business -- Title Page -- Preface -- Chapter 1: The Event Planning Industry -- The Who, What, When, Where, and Why of Event Planning -- What Is Event Planning? -- When Do Event Planners Work? -- Where Do Event Planners Work? -- Why Do People Hire Event Planners? -- Who Becomes an Event Planner? -- How Do Event Planners Do It? -- A History Lesson -- A Sophisticated Turn -- Who Hires Event Planners? -- The Corporate Market -- The Social Market -- Conducting Market Research -- The Market Analysis -- Interview Prospective Clients -- Analyze the Competition -- Chapter 2: Building Your Business Foundation -- Industry Research -- Finding Your Niche -- Choosing a Specialty -- Calculating Startup Costs -- Creating a Map for Success -- Your Business Plan -- The Components of a Successful Business Plan -- Crafting a Mission Statement -- Chapter 3: A Day in the Life -- Research -- Design Time -- Developing Design Ideas -- Elements of Style -- Selecting a Site -- Creating the Perfect Décor -- Food, Glorious Food -- That's Entertainment -- The Main Event -- All-Important Organization -- Organization Checklist -- Balancing the Logistics -- Coordinating the Event -- "You Cannot Rest on Your Laurels" -- Chapter 4: Getting Started -- It's All in a Name -- Choosing a Business Location -- Types of Business Forms -- Sole Proprietors -- General Partnership -- Limited Liability Company -- Corporations -- Licenses and Permits -- Choosing Insurance -- Creating Effective Proposals and Agreements -- Proposals -- Agreements -- Chapter 5: Financing Your Business -- The First Step -- Finding Financing -- Buying Equipment and Inventory -- Essential Equipment -- Tracking Inventory -- Chapter 6: Hiring Employees and Outside Vendors -- Reaching Out to Candidates -- Advertising -- Interviewing Applicants.

Interviewing Strategies -- Paying Your Employees -- Training Time -- Choosing Vendors -- Types of Vendors -- Finding the A-List Suppliers -- Negotiating with Vendors -- Hiring Professional Help -- Chapter 7: Marketing Your Business -- Networking to Business Success -- The Ins and Outs of Advertising -- Your Business Card-Small but Mighty -- The Informative Brochure -- Direct Mail -- Newsletters -- Press Releases -- The Power of Customer Service -- Giving Back to Your Community -- Building Your Image -- Chapter 8: Website Essentials -- Setting Up a Website -- Website Must-Haves -- Your Homepage -- Drilling Down -- The Rest of the Site -- Contacting You from a Website -- Trades -- Marketing Your Website -- Your Website URL -- Keep 'Em Interested -- Choosing a Web Host -- Chapter 9: The World of Social Media -- Traditional Media with a Digital Twist -- E-Newsletters -- Press Releases -- Social Media -- Blogs -- Facebook -- LinkedIn -- Twitter -- Photo Sharing Platforms -- Pintrest -- Instagram -- SnapChat -- Chapter 10: Managing Your Finances -- Financial Statements -- Paying Your Vendors -- Pricing Your Services -- Maintaining Cash Flow -- Adding Up the Costs for an Event -- Calculating When Your Business Will Break Even -- You and Your Taxes -- Deducting Expenses -- Chapter 11: Planner Profiles -- Wedding Planner -- Fundraising Planners -- Corporate Planners -- Educational Planners -- Other Event Planners -- Music Planners -- Major Milestones Planners -- Graduations, Homecomings, and More -- Profiles -- Amy Piper, Signature Events -- Cheryl Hagner, Wesleyan University -- Kym Nason, Nonprofit Fundraiser -- Marcy Weeks, Event Builders -- Scott Marshall, Seacoast Events -- Chapter 12: Onward and Upward -- Keep Your Business Healthy -- When Bad Things Happen to Good Event Planners -- Recipe for Success -- Looking Ahead.

Appendix: Event Planning Resources -- Associations -- Books -- Educational Opportunities -- Event Planning Software -- Industry Experts -- Magazines and Publications -- Websites of Interest to Event Planners -- Glossary -- Index -- Start Your Own Business -- Title Page -- On Your Mark . . . -- Part 1: Think -- Chapter 1: Introduction -- Chapter 2: Taking the Plunge: Get Ready to Be an Entrepreneur -- Chapter 3: Good Idea!: How to Get an Idea for Your Business -- Chapter 4: Good Timing: Should You Launch Your Business Part or Full Time? -- Chapter 5: Build It or Buy It?: Starting a Business vs. Buying One -- Part 2: Plan -- Chapter 6: Choose Your Target: Defining Your Market -- Chapter 7: If You Build It, Will They Come?: Conducting Market Research -- Chapter 8: The Name Game: Naming Your Business -- Chapter 9: Make It Legal: Choosing a Business Structure -- Chapter 10: Plan of Attack: Creating a Winning Business Plan -- Chapter 11: Call in the Pros: Hiring a Lawyer and an Accountant -- Part 3: Fund -- Chapter 12: All in the Family: Financing Starts with Yourself and Friends and Relatives -- Chapter 13: Nothing Ventured, Nothing Gained: How to Find and Attract Investors -- Chapter 14: Looking for Loans: The Ins and Outs of Debt Financing -- Chapter 15: Fed Funds: How to Get Government Loans -- Get Set -- Part 4: Prepare -- Chapter 16: What's Your Deal?: Negotiating Successfully by Cliff Ennico -- Chapter 17: Site Seeking: Choosing a Location for Your Business -- Chapter 18: Looking Good: Creating a Professional Image -- Chapter 19: Stock Answers: The Lowdown on Inventory -- Chapter 20: It's in the Mail: Setting Up Mailing Systems -- Chapter 21: Charging Ahead: Offering Your Customers Credit -- Chapter 22: Cover Your Assets: Getting Business Insurance -- Chapter 23: Staff Smarts: Hiring Employees.

Chapter 24: Perk Up: Setting Employee Policies and Benefits -- Part 5: Buy -- Chapter 25: Buyer's Guide: Business Equipment Basics -- Chapter 26: Business 24/7: Using Technology to Boost Your Productivity -- Chapter 27: Net Works: Building Your Company Website -- Chapter 28: Keep in Touch: Using Technology to Stay Connected -- Go -- Part 6: Market -- Chapter 29: Brand Aid: Building a Brand -- Chapter 30: Marketing Genius: Advertising and Marketing Your Business -- Chapter 31: Talking Points: How to Promote Your Business -- Chapter 32: Sell It!: Effective Selling Techniques -- Chapter 33: Now Serving: Offering Superior Customer Service -- Part 7: Engage -- Chapter 34: Net Sales: Online Advertising and Marketing -- Chapter 35: Social Studies: Social Media Marketing -- Chapter 36: Can You Relate?: Social Media Networking -- Part 8: Profit -- Chapter 37: Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr. -- Chapter 38: Making a Statement: How to Create Financial Statements by J. Tol Broome Jr. -- Chapter 39: On the Money: Effectively Managing Your Finances by J. Tol Broome Jr. -- Chapter 40: Pay Day: How to Pay Yourself -- Chapter 41: Tax Talk: What You Need to Know About Your Taxes by Joan Szabo -- Appendix: Business and Government Resources -- Glossary -- Index -- Subscribe to Entrepreneur Magazine.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Special events-Planning.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2015

Publication Information:

Irvine :

Entrepreneur Press,

2015.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
394.2	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

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Summary

The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need to know to become a successful event planner. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.

This kit includes:
* Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more
* Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years
* Interviews and advice from successful entrepreneurs in the industry
* Worksheets, brainstorming sections, and checklists
* Entrepreneur's Startup Resource Kit (downloadable)

More about Entrepreneur's Startup Resource Kit
Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!

You'll find the following:
The Small Business Legal Toolkit
When your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.

Sample Business Letters
1000+ customizable business letters covering each type of written business communication you're likely
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