by
Clawson, Trevor.
Call Number
658.827 CLA
Publication Date
2010
Summary
Oliver is one of the most well known, passionate and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empires that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production.
Format:
Books
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0.1826
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by
Adubato, Steve.
Call Number
658.827 22
Publication Date
2011
Summary
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies"--Provided by publisher.
Format:
Electronic Resources
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0.0953
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