About the Editor | p. ix |
Contributors | p. xi |
Foreword | p. xv |
Don SchumacherPreface | p. xvii |
Acknowledgments | p. xxi |
Chapter 1. An Introduction to Sport and Adventure Tourism | p. 1 |
Lisa Delpy NeirottiDefining Sport Tourism | p. 2 |
Sport Tourism: The Supply Side | p. 3 |
A Profile of the Sport Tourism Industry | p. 13 |
Adventure Tourism | p. 14 |
The Future of Sport Tourism | p. 17 |
Summary | p. 21 |
Chapter 2. Historical Perspectives of Sport Tourism | p. 27 |
John ZauharIntroduction | p. 27 |
Greece: The Foundation | p. 27 |
The Persian Empire: The Soil and the Soul | p. 29 |
The Etruscans: Causal Influence | p. 30 |
Rome: The Aristocratic Expression | p. 30 |
Byzantium: A Glittering Civilization | p. 32 |
The Crusades: Picturesque and Eventful | p. 32 |
The Islamic Scene: Resources of the Earth | p. 33 |
Europe: The Recovery | p. 34 |
The Renaissance Period | p. 35 |
The English Enchantment: Knowledge to Reason | p. 36 |
The Eighteenth Century: Dominated by War | p. 37 |
The Nineteenth Century: The Stepping-Stones | p. 39 |
Mega Interests of the Twentieth Century | p. 44 |
Conclusion | p. 48 |
Chapter 3. Sport Event Tourism: Planning, Development, and Marketing | p. 49 |
Donald GetzIntroduction | p. 49 |
What Is Sport Event Tourism? | p. 50 |
The Sport Event Tourist | p. 55 |
Forces and Trends Shaping Sport Event Tourism | p. 60 |
Planning, Developing, and Marketing Sport Event Tourism | p. 64 |
Case Study: Seminole County, Florida, Convention and Visitors Bureau | p. 78 |
Conclusion | p. 84 |
Useful Web Sites | p. 85 |
Chapter 4. Winter Sport Tourism | p. 89 |
Simon HudsonEvolution of the Market | p. 89 |
Market Size | p. 92 |
Destinations | p. 95 |
Ski Field Location and Development | p. 98 |
The Consumer | p. 100 |
Future Prospects | p. 102 |
Case Study: Whistler Resort in Canada | p. 111 |
Appendix A Hotel Markets Area of Origin | p. 118 |
Appendix B Demographic Profiles of Whistler's Seasonal Visitors | p. 119 |
Relevant Web Sites | p. 120 |
Chapter 5. Marine Tourism | p. 125 |
Gayle JenningsIntroduction | p. 125 |
Types of Marine Tourism | p. 127 |
Marketing Issues | p. 145 |
Management Issues | p. 147 |
Future Prospects | p. 150 |
Summary | p. 151 |
Case Study: Shoalwater Bay in the Great Barrier Reef, Australia | p. 152 |
Relevant Web Sites | p. 157 |
Chapter 6. Golf Tourism | p. 165 |
Mark ReadmanIntroduction | p. 165 |
Golf History and Development of Golf Tourism | p. 166 |
The Development and Use of Golf As a Destination Marketing Tool | p. 171 |
Reasons for the Development of the Golf Tourism Product | p. 172 |
The Golf Market Product | p. 176 |
The World Golf Tourism Market | p. 180 |
Golf Tourism Effects | p. 187 |
Case Studies | p. 193 |
Conclusion | p. 198 |
Relevant Web Sites | p. 199 |
Chapter 7. Adventure Tourism | p. 203 |
Paul BeedieIntroduction | p. 203 |
The Commodification of Adventure | p. 206 |
What Is Adventure Tourism? | p. 208 |
Mountains and Commodification | p. 210 |
Theoretical Connections | p. 212 |
Case Study 1 Trekking in Nepal | p. 215 |
Influences upon British Adventure Tourism | p. 220 |
The Role of the Guide | p. 221 |
The Control of Information | p. 225 |
The Importance of Technological Developments | p. 227 |
Case Study 2 The Foundry Climbing Centre | p. 230 |
Conclusion: The Future | p. 234 |
Relevant Web Sites | p. 236 |
Chapter 8. The Business of Adventure Tourism | p. 241 |
Ross CloutierIntroduction | p. 241 |
The Evolution from Lifestyle to Business | p. 241 |
The Business Mosaic | p. 242 |
Adventure Business Administration | p. 244 |
Adventure Business Management | p. 248 |
Adventure Business Finance | p. 250 |
Risk Management | p. 255 |
Summary | p. 259 |
Case Study: Canadian Mountain Holidays (CMH) | p. 260 |
Relevant Web Sites | p. 271 |
Chapter 9. Spa and Health Tourism | p. 273 |
Michael HallIntroduction | p. 273 |
Defining Health and Spa Tourism | p. 274 |
Historical Dimensions of Health and Spa Tourism | p. 277 |
Supply of Health and Spa Tourism | p. 278 |
Demand for Health and Spa Tourism | p. 283 |
Conclusion | p. 287 |
Chapter 10. Virtual Sport Tourism | p. 293 |
Joseph Kurtzman and John ZauharOverview | p. 293 |
Technological Advancements | p. 295 |
Virtual Reality Participatory Modes | p. 297 |
Futures | p. 302 |
Index | p. 311 |