Virtual Events Management : Theory and Methods for Event Management and Tourism / Tim Brown and Claire Drakeley.

ISBN:

9781915097576

Title:

Author:

Brown, Tim, author.

Personal Author:

Brown, Tim, author.

Edition:

1st ed.

Physical Description:

1 online resource (372 pages)

Series:

Events Management Theory and Methods Series

Contents:

Intro -- Prelims -- 1: From pixels to possibilities -- 2: Planning and managing a virtual event -- 3: The benefits and limitations of virtual and hybrid events -- 4: Designing and delivering a hybrid conference -- 5: Sustainability within virtual and hybrid events -- 6: The importance of social interactions at virtual events -- 7: Virtual events and short video marketing -- 8: The virtual event experience: The potential of Zwift -- 9: Liveness 4.0: A new paradigm for accessible performances -- 10: The potential of the metaverse for events -- 11: Events in the metaverse -- 12: Metaverse events: Engagement and sustainability -- 13: Events and the metaverse: A DARQ future? -- 14: The future of the events industry -- 15: Lessons learned and looking ahead.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Special events -- Management -- Information technology.

Added Author:

Drakeley, Claire,

Format:

Electronic Resources

Electronic Access:

Click to View

Publication Date:

2023

Publication Information:

Oxford :

Goodfellow Publishers, Limited,

2023.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 BRO	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines:* What are virtual events * What are hybrid events * How to develop an online event experience * How to engage with stakeholders * The practical approach to developing and delivering virtual and hybrid events Written in a clear and user friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding 'what we have learned' feature to finish. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.