Cover -- Title Page -- Contents -- Preface -- 1 Learning from Events Mismanagement -- There is great value in disaster -- How managers learn -- Learning from failure -- Barriers to learning from failure -- Strategies for learning from failure -- Managing mistakes out of events -- 2 Stakeholder Mismanagement -- Examination of theoretical context -- Case study 2.1: Big Church Day Out -- Case study 2.2: Shakedown -- Utilising the theoretical framework to examine and analyse the case studies -- 3 Managing Event Stakeholders -- Theoretical perspectives -- Case study 3.1: Public sector engagement programme -- Case study 3.2: Cultural venue for technology product launch -- Analysis -- 4 Adding Fuel to the 'Fyre' -- The professionalisation of the events industry -- The phenomenon of event and festival failure -- The importance of learning from failure -- Case 4.1: A Critical Analysis of Vestiville -- Applying the EMBOK Model to Vestiville -- Lessons learnt -- 5 Safety in Numbers -- Theoretical underpinning -- Trichotomy of Community Events model -- Free-to-attend events -- Case study 5.1: Chester Christmas Parades -- Case study 5.2: City of Lights -- Analysis -- Impact of Covid-19 -- 6 VIP Hospitality Packages - Style Over Substance? -- SERVQUAL -- Case study 6.1: Fyre Festival -- Organisational considerations -- Consumer involvement -- 7 Don't believe the hype? -- The peculiar nature of events and event marketing -- Hype, buzz, and digital marketing -- Legal and ethical dimensions of event marketing -- Case 7.1: Monster Jam -- Case 7.2: Monstrous Festival -- Case 7.3: Fyre Festival -- A proposed model of event mis-marketing -- 8 The Hope and Glory Festival -- Global shifts and the importance of events in place marketing -- European Capital of Culture, 2008 -- Case 8.1: The Hope and Glory Music Festival -- A framework for decentralised event planning.

What went wrong? -- 9 What a waste! -- The SEA Games Green Initiatives -- Stakeholder theory and waste management -- Case study 9.1: SEA Games, August 2017 -- Analysis of the issues -- 10 Mishap in Macao -- Risk management -- Communication strategy -- Case study 10.1: Accident at the 2018 Macau Grand Prix -- Analysis -- 11 Running the Risk -- Case study 11.1: Bushfires at the Kimberley Ultramarathon -- Theoretical concept -- Case study analysis -- Recommendations.