1 An industry transformed and reimagined: Events after COVID-19 -- The scope of planned events -- Careers in the events industry -- Industry transformation -- Impacts and changes -- Industry profile: Sharon Calleja, event sales manager -- 2 Business development in events -- Entrepreneurship in the events industry -- Developing an events business model -- Event feasibility -- Business viability and success -- The bidding process -- Industry profile: Joe McGrath, International racing expert -- 3 Event and experience design -- The event experience -- Frameworks to guide the design of event experiences -- Theming and event design -- Designing virtual experiences -- Event design and sustainability -- Industry profile: Kate Stewart, EBC Advisory -- 4 Project management and logistics -- Project management perspectives -- Developing event project plans -- The five phases of project management -- Event logistics -- Successful online events -- Industry profile: Garth Lategan, The Event Network Australia (TENA) -- 5 Event budgeting and financial health -- The nature and importance of an event budget -- The budgeting process -- Income strategies -- Financial statements -- Financial analysis and decision making -- Financial health -- Industry profile: Nicholas Kalogeropoulos -- 6 Event marketing and brand strategy -- The scope and nature of event marketing -- The marketing process -- Event branding and brand strategy -- Marketing and communications planning -- Event sponsorship -- Industry profile: Jenny Mitten, Brand strategy and leadership expert -- Industry profile: Georgie Stayches, Fetching Events and Communications -- 7 Legal compliance, risk and crisis management -- Legal compliance -- The concept of risk -- The risk management process -- Risks and hazards.

Crowd behaviour and event security -- Industry profile: Leo Gester, Risk management and safety expert, grant writer -- 8 Hospitality and catering concepts -- The event catering process -- How can food safety be ensured? -- Event menu guidelines -- Food wastage -- Industry profile: Conan Gomes, Event catering expert -- 9 Stakeholder engagement and leadership -- Leadership and power -- Stakeholder analysis -- Working with sponsors -- Networking and social capital -- Industry profile: Grant Gray, Stakeholder relationship management and business development expert -- 10 Finding and motivating talent -- Employee and volunteer recruitment strategies -- Induction -- Leadership and culture -- Industry profile: Annmaree Angelico, Expert in human resource management and safety -- 11 Sustainability, evaluation and industry trends -- The importance of sustainability -- The business case for sustainability -- The three pillars of sustainability -- ISO 20121 -- Event evaluation frameworks -- Adapting to event industry trends -- A final word and reflection by Peter Jones, International event expert and consultant -- Industry profile: Meegan Jones, Event sustainability expert -- I Index.