Cover image for Meetings, expositions, events, and conventions : an introduction to the industry / [edited by] George G. Fenich.
Meetings, expositions, events, and conventions : an introduction to the industry / [edited by] George G. Fenich.
ISBN:
9780131125872
Title:
Meetings, expositions, events, and conventions : an introduction to the industry / [edited by] George G. Fenich.
Author:
Fenich, George G.
Publication Information:
Upper Saddle River, N.J. : Pearson Education, c2005.
Physical Description:
xiii, 527 p. : ill. ; 25 cm.
Contents:
1. Introduction to the meetings, expositions, events, and conventions industry -- 2. Planning, organizing, directing, and control in MEEC -- 3. Meeting, exhibition, event, and convention sponsors -- 4. Meeting and convention venues -- 5. Exhibitions -- 6. Special events management -- 7. Food and beverage -- 8. Destination management companies -- 9. Service contractors -- 10. Program planning -- 11. Convention and visitor bureaus -- 12. Legal issues in the MEEC industry -- 13. Directing the future of convention and meeting technology -- 14. International issues in MEEC -- 15. Putting it all together.
Added Author:
Format:
Books
Publication Date:
2005
Publication Information:
Upper Saddle River, N.J. : Pearson Education, c2005.