Events management / Glenn A.J. Bowdin ... [et al.].

ISBN:

9780750665339

Title:

Author:

Bowdin, G. A. J.

Edition:

2nd ed.

Publication Information:

Oxford : Burlington, MA : Butterworth-Heinemann, 2006.

Physical Description:

xxi, 510 p. : ill. ; 25.

Series:

Events management series

Series Title:

Events management series

General Note:

Previous ed.: 2001.

Subject Term:

Special events -- Great Britain -- Management.

Special events -- Great Britain -- Planning.

Added Author:

Bowdin, G. A. J.

Format:

Books

Publication Date:

2006

Publication Information:

Oxford : Burlington, MA : Butterworth-Heinemann, 2006.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 EVE	Week loan	1	Standard shelving location	Searching... Unknown

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

What are events?

The impacts of events

Event tourism planning

Conceptualising the event

The planning function

Human resource management and events

Strategic marketing of events

Sponsorship of events

Project management for events

Control and budgets

Risk management and legal issues

Logistics

Staging events

Evaluation and research

Issues and trends

Available:*

Bound With These Titles

On Order

Summary

Summary

Table of Contents