Strategic Sports Event Management [electronic resource].

ISBN:

9780080481159

Title:

Author:

Masterman, Guy.

Personal Author:

Masterman, Guy.

Publication Information:

Hoboken : Taylor and Francis, 2007.

Physical Description:

1 online resource (266 p.)

General Note:

Description based upon print version of record.

Contents:

Front Cover; Strategic Sports Event Management; Copyright Page; Contents; List of figures and tables; List of Event management boxes; List of Case studies; Glossary of terms; Acknowledgements; An introduction; 1. The sports events industry; Introduction; Historical perspective; Importance of sports events; Scale of the industry; Structures; Participants; The discipline of event management; Event managers; The future; Summary; Questions; References; 2. Event organizations; Introduction; International sport; Event owners and organizers; Summary; Questions; References

3. The sports event planning processIntroduction; A new approach to the event planning process; Staged process; Summary; Questions; References; 4. Impacts and legacies; Introduction; Land regeneration; Facilities and services; Social regeneration; Political development; Cultural development; Sports development; Environmental development; Economic development; Tourism; Summary; Questions; References; 5. Financial planning and control; Introduction; Event feasibility; Financial planning; Budgeting; Financial control; Financial risk management; Summary; Questions; Recommended reading

6. Event revenue maximizationIntroduction; Revenue planning; Summary; Questions; References; 7. The bidding process; Introduction; The bid process; The Olympic Games bidding process; Key bid components and criteria; Losing bids/winning strategies; Summary; Questions; References; 8. Event implementation; Introduction; Event implementation; Long-term planning; Summary; Questions; References; 9. Marketing planning and implementation; Introduction; Marketing planning; Organizational and event goals; Internal and external analyses; Marketing goals; Market selection; The marketing strategy

Organization and implementationControl; Summary; Questions; References; 10. Innovative communications; Introduction; Section 1: Integrated marketing communications; Section 2: Communications toolkit; Public relations; Personal media; Interactive media; Mass media; Summary; Questions; References; 11. Sports event sponsorship; Introduction; A historical perspective; Sports event sponsorship programmes; Strategic process; Ambushing; Ethical and moral issues; Summary; Questions; References; 12. Research and evaluation; Introduction; The evaluation process; Phase One - Pre-event research

Phase Two - Iterative evaluationPhase Three - Post-event evaluation; Reporting; Summary; Questions; References; Index

Subject Term:

Special events - Management.

Sports - Marketing.

Sports administration.

Sports administration - Cross-cultural studies.

Sports administration--Cross-cultural studies.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2007

Publication Information:

Hoboken : Taylor and Francis, 2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
796.069	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approachprovides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term. Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at: * The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters. * The planning process; short term and long term benefits, and evaluations. * Operational strategies including IT, communications, equipments and personnel.

Author Notes

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.