by
Evans, Nigel.
Call Number
647.94068 EVA
Publication Date
2015
Summary
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Format:
Electronic Resources
Relevance:
344039.9375
by
Gardetti, Miguel Angel, editor.
Call Number
647.94 SUS
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.3586
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by
Sotiriadis, Marios.
Call Number
330
Publication Date
2016
Summary
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format:
Electronic Resources
Relevance:
0.2762
by
Kozak, Nazmi.
Call Number
910.68
Publication Date
2016
Summary
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Format:
Electronic Resources
Relevance:
0.2224
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