Sales and market forecasting for entrepreneurs [electronic resource] / Tim Berry.

ISBN:

9781606490426

Title:

Author:

Berry, Timothy.

Personal Author:

Berry, Timothy.

Edition:

1st ed.

Publication Information:

Physical Description:

1 online resource (137 pages) : illustrations.

Series:

Entrepreneurship and small business management collection

General Note:

Includes index.

Contents:

Chapter 1. Why bother -- Chapter 2. About forecasting -- Chapter 3. Educating your guesses -- Chapter 4. Trees from the forest -- Chapter 5. Forest from the trees -- Chapter 6. S curves and the product life cycle -- Chapter 7. Strategic interactive model -- Chapter 8. Technical analysis -- Chapter 9. Managing a forecast -- Chapter 10. Spreadsheet tips and traps -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Sales forecasting.

Business forecasting.

Sales management.

Small business -- Management.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2010

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.83 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience.