Cover image for Social media in strategic management [electronic resource] / edited by Miguel R. Olivas-Luján, Tanya Bondarouk.
Social media in strategic management [electronic resource] / edited by Miguel R. Olivas-Luján, Tanya Bondarouk.
ISBN:
9781781908990

9781299789685
Title:
Social media in strategic management [electronic resource] / edited by Miguel R. Olivas-Luján, Tanya Bondarouk.
Author:
Olivas-Lujan, Miguel R.
Edition:
1st ed.
Publication Information:
Bingley, UK : Emerald, ©2013.
Physical Description:
1 online resource (xvi, 276 pages).
Series:
Advanced series in management, v. 11
Contents:
Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk -- Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby -- Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey -- Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman -- Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta [and others] -- You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou -- Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore -- Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung -- Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili -- Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt -- Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo -- Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus -- Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura -- Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao.
Local Note:
eBooks on EBSCOhost
Format:
Electronic Resources
Electronic Access:
Click here to view
Publication Date:
2013
Publication Information:
Bingley, UK : Emerald, ©2013.