Marketing destinations and venues for conferences, conventions and business events / Rob Davidson, Tony Rogers.

ISBN:

9780750667005

Title:

Author:

Davidson, Rob.

Personal Author:

Davidson, Rob.

Publication Information:

Oxford : Butterworth-Heinemann Ltd, 2006.

Physical Description:

261 p. : ill. ; 25 cm.

Subject Term:

Special events -- Planning.

Congresses and conventions.

Special events -- Marketing.

Added Author:

Rogers, Tony

Format:

Books

Publication Date:

2006

Publication Information:

Oxford : Butterworth-Heinemann Ltd, 2006.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 DAV	Week loan	1	Standard shelving location	Searching... Unknown

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

Available:*

Bound With These Titles

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Summary

Summary