So you need to write a business plan / Jerome S. Osteryoung and Diane L. Denslow.

ISBN:

9780030315336

Title:

Author:

Osteryoung, Jerome S.

Personal Author:

Osteryoung, Jerome S.

Publication Information:

Mason, Ohio South Western, 2003.

Physical Description:

246, [39] p. : ill. ; 25 cm.

General Note:

Appendix: Sample business plan

Subject Term:

Strategic planning.

Business planning.

Added Author:

Denslow, Diane L.

Format:

Books

Publication Date:

2003

Publication Information:

Mason, Ohio South Western, 2003.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4012 OST	Book	1	Standard shelving location	Searching... Unknown

This text teaches students how to create a business plan. The text takes the student through many real-life examples and exercises demonstrating in detail the process of writing a business plan. Throughout the text the examples will be drawn from product type companies, service companies and retailers, covering the majority of issues that are unique to each of these industries.

Chapter 1 Business Plan Basics	p. 1
Chapter 2 Developing a mission statement: a critical element in developing a business plan	p. 7
Chapter 3 Decide on a Legal Structure	p. 17
Chapter 4 Guidelines for Developing a Feasibility Study: a Preliminary Step to Writing a Business Plan	p. 27
Chapter 5 Components of the Business Plan	p. 63
Chapter 6 The Business	p. 77
Chapter 7 Marketing Plan	p. 89
Chapter 8 Management Team	p. 121
Chapter 9 Production	p. 137
Chapter 10 Financial Plan	p. 153
Chapter 11 Other Important Data	p. 209
Chapter 12 Executive Summary	p. 221
Chapter 13 Supporting Documents	p. 235
Appendix Sample Business Plan	p. 246

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Summary

Summary

Table of Contents