Business analytics : methods, models, and decisions / James R. Evans.

ISBN:

9781292339061

Title:

Author:

Evans, James R. (James Robert), 1950-, author.

Personal Author:

Evans, James R. (James Robert), 1950-, author.

Edition:

Third edition. Global edition.

Physical Description:

704 pages : illustrations ; 26 cm.

Contents:

Part 1: Foundations of business analytics -- Part 2: Descriptive analytics -- Part 3: Predictive analytics -- Part 4: Prescriptive analytics -- Part 5: Making decisions.

Subject Term:

Business planning.

Strategic planning.

Industrial management -- Statistical methods.

Format:

Books

Publication Date:

2021

Publication Information:

Harlow, Essex :

Pearson Education Limited,

[2021]

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4033 EVA	Week loan	1	Standard shelving location	Searching... Unknown

A balanced and holistic approach to business analytics
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.

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Summary

Summary