Event policy [electronic resource] : from theory to strategy / Malcolm Foley, David McGillivray and Gayle McPherson.

ISBN:

9780203806425

Title:

Author:

Foley, Malcolm.

Personal Author:

Foley, Malcolm.

Publication Information:

Hoboken : Taylor & Francis, 2011.

Physical Description:

1 online resource (203 p.)

General Note:

Description based upon print version of record.

Contents:

1. Event policy: an emerging field of study; Part I: Event policy rationales; 2. Events and festivity: from ritual to regeneration; 3. Trends in events and festivities: the policy panacea; 4. Evaluating event outcomes: a legitimation crisis; Part II: Event policy formations; 5. The politics of events in an age of accumulation; 6. Consuming events: from bread and circuses to brand; 7. Events and social capital: linking and empowering communities

8. Events as cultural capital: animating the urbanPart III: Event policy implementations; 9. Glasgow 2014: demonstrating capacity and competence; 10. Destination Dubai: event policy in an Arab state; 11. Mardi Gras, New Orleans: policy intervention in an historical event; 12. Singapore: a mixed economy of events; 13. Conclusions; Bibliography; Index

Subject Term:

Special events -- Management.

Special events -- Planning.

Added Author:

McGillivray, David.

McPherson, Gayle, 1968-

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2011

Publication Information:

Hoboken : Taylor & Francis, 2011.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 FOL	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.

This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

Author Notes

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.