Guide to business planning [electronic resource] / Graham Friend and Stefan Zehle.

ISBN:

9781847650191

Title:

Author:

Friend, Graham.

Personal Author:

Friend, Graham.

Publication Information:

Physical Description:

1 online resource (281 pages) : illustrations.

Series:

Economist books

General Note:

At head of title: The Economist.

Contents:

Preliminaries; Contents; 1 Introduction; 2 The business plan; 3 The business planning process; 4 Strategic planning; 5 Analysing the environment; 6 Analysing the firm; 7 Industry and competitor analysis; 8 Product and portfolio analysis; 9 SWOT analysis; 10 Generating strategic options; 11 Market analysis and strategy; 12 Market forecasting; 13 The operational plan; 14 Modelling the business; 15 Accounting principles; 16 Completing the financial statements; 17 Reviewing the financial statements; 18 Evaluating strategic options; 19 Funding issues; 20 Risk analysis.

Local Note:

eBooks on EBSCOhost

Subject Term:

Business planning.

Added Author:

Zehle, Stefan.

Added Uniform Title:

Economist.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2004

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4012 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan. It includes:#65533;tools for analysing the market, customers, competitors, and the business environment #65533;techniques for examining and choosing between alternative strategic options#65533;a business planning model to help prepare financial forecasts#65533;how to analyse and mitigate risk#65533;how to identify the business's financing needs and select the appropriate type of finance#65533;how to use the book's business plan document template to write your own plan

Author Notes

Graham Friend and Stefan Zehle are business planning consultants, specialising in telecommunications, media and technology. Graham Friend is also co-author of Guide to Business Modelling (9781861979155).