Machine generated contents note: ch. 1 Introduction to Event Tourism -- Learning Objectives -- Introduction -- Five Big Challenges -- Events and Tourism -- What Is Event Tourism? -- Why Study Event Tourism? -- Links to Other Forms of Special Interest Travel -- Careers in Event Tourism -- Integrating the Elements of Event Tourism -- Events as Instruments of Policy and Strategy -- Justifications for Public Sector Intervention -- Definitions and Typologies -- Summary and Study Guide -- ch. 2 Demand and the Event Tourist -- Learning Objectives -- Introduction -- The Demand-Side Approach -- Trends and Forces -- The Event Tourist -- Why People Travel to Events -- Serious Leisure, Social Worlds, and Involvement -- The Event Tourist Career Trajectory -- Summary and Study Guide -- ch. 3 Planning for Event Tourism: The Destination Perspective -- Learning Objectives -- Introduction -- Who Does Event Tourism Planning and Development? --

Contents note continued: Development Roles of Government, DMOs, and Event Development Agencies -- Comparative and Competitive Advantages -- Supply-Side Approach and Strategies -- Strategic Planning Process for Event Tourism -- Research for Event Tourism Planning -- Case Study of EventScotland -- Summary and Study Guide -- ch. 4 Development of Event Tourism -- Learning Objectives -- Introduction -- What Is Development? -- Marketing and Branding -- Venues -- Bidding on Events -- Creating Your Own Events -- Servicing Events -- Facilitating and Growing the Events Sector -- Leveraging Events, and the Legacy -- Developing and Managing a Portfolio of Events -- Case Study: Queensland Events Corporation and Gold Coast Events -- Summary and Study Guide -- ch. 5 Creating and Marketing Events as Tourist Attractions -- Learning Objectives -- Introduction -- Tourism Marketing Audit -- Marketing Mix -- Brand and Positioning -- Creating a Tourist Orientation for Events --

Contents note continued: Research and Design for an Iconic Destination Ecotourism Event -- Feasibility and Risk Management -- Marketing Planning, and Measuring Demand -- Segmentation and Selecting Target Markets -- Marketing Strategies -- Visitor Surveys for Market Intelligence and Evaluation -- Packaging -- Summary and Study Guide -- ch. 6 Sport Event Tourism -- Learning Objectives -- Introduction -- The Fan: Motivation and Experiences -- Athletic Participants: Motivation and Experiences -- Major Studies of Sport and Sport Event Tourism -- Development of Sport Event Tourism -- Case Study: TransRockies Events -- Sport Venues -- Case Study of the Calgary Sport Tourism Authority -- Sport Event Impacts -- Summary and Study Guide -- ch. 7 Business Events (Meetings, Conventions, Exhibitions) -- Learning Objectives -- Introduction -- Meetings and Conventions -- Exhibitions -- World's Fairs (Expos) -- Convention and Exhibition Centers -- Attracting Business Events -- Sales --

Contents note continued: Case Study: Visit Denver -- Summary and Study Guide -- ch. 8 Festivals, Arts, and Entertainment -- Learning Objectives -- Introduction -- Themes and Research on Festivals and Tourism -- Festivals, Culture, and Urban Policy -- Motivations to Attend Festivals and Cultural Celebrations -- Large-Scale Surveys -- Impacts of Festival Tourism -- Case Study: Woodford---A Green Festival -- Entertainment -- Case Study: Edinburgh Festivals---Excerpts From the Edinburgh Festivals Impact Study -- Summary and Study Guide -- ch. 9 Evaluation and Impact Assessment -- Learning Objectives -- Introduction -- Evaluation Concepts and Return on Investment -- What Is an Event Worth? -- Measures and Methods for Evaluation -- Evaluating Event Portfolios -- Social and Cultural Outcomes and Impact Assessment -- Environmental Outcomes and Impact Assessment -- A New Paradigm for Event Tourism Evaluation -- Summary and Study Guide --

Contents note continued: ch. 10 Economic Impact Measurement and Cost-Benefit Evaluation -- Learning Objectives -- Introduction -- Limitations and Misleading Presumptions of Event Economic Impact Assessments -- Multipliers -- Economic Impact Evaluation Process -- Why Mega-Events Fail to Deliver the Promise -- Evaluation of Costs and Benefits -- Use and Nonuse Values -- Summary and Study Guide -- ch. 11 Summary and Conclusions -- Five Big Challenges -- Future Scenarios -- A Research Agenda -- Final Study Questions.