Strategy and the business landscape / Pankaj Ghemawat.
ISBN:
9780132457200
Title:
Strategy and the business landscape / Pankaj Ghemawat.
Author:
Ghemawat, Pankaj.
Personal Author:
Edition:
3rd ed., International ed.
Publication Information:
Boston : Prentice Hall, c2010.
Physical Description:
x, 182 p. : ill. ; 23 cm.
Contents:
Ch. 1. The origins of strategy -- Ch. 2. Mapping the business landscape -- Ch. 3. Creating competitive advantage -- Ch. 4. Anticipating competitive dynamics -- Ch. 5. Sustaining superior performance -- Ch. 6. Choosing corporate scope -- Ch. 7. Developing a global strategy.
Format:
Books
Publication Date:
2010
Publication Information:
Boston : Prentice Hall, c2010.