by
Heath, Robert L. (Robert Lawrence), 1941-
Call Number
659.2 22
Publication Date
2009
Summary
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.
Format:
Electronic Resources
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1.2002
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by
Heath, Robert L. (Robert Lawrence), 1941-
Call Number
659.2 22
Publication Date
2006
Summary
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Format:
Electronic Resources
Relevance:
0.1474
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