by
Evans, Nigel.
Call Number
338.4791 STR
Publication Date
2003
Format:
Books
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3.3137
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by
Evans, Nigel.
Call Number
647.94068 EVA
Publication Date
2015
Summary
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Format:
Electronic Resources
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2.2694
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