This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.

Maintenance insight enables better strategic judgments. This book equips you to meet the maintenance challenge with proven tools and the hard-won experience of others.

"This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, small businesses have the advantage of being close to their stakeholders and the ability to move quickly"--Resource description page.

"This book is the first publication that combines the principles of business process management with strategic IT planning, the result being a groundbreaking work on strategic IT and process planning. While Breakthrough Strategic IT and Process Planning focuses on the real world of organizations, extensive treatment is also devoted to the politics of strategic planning. As such, a project management approach that combines process improvement, IT, and change management is employed. Other important aspects of process planning are discussed in detail: the strategic allocation of resources, short and long term implementation of the strategic plan, marketing of the plan to gain support for implementation, and development of strategic IT and process plans for business units and departments."--Jacket.

"A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them"--

This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.

Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.