by
William Angliss Institute of TAFE.
Call Number
WAIARC 378.945 LRC
Publication Date
1999
Format:
Books
Relevance:
105483.0703
by
Miller, Michael.
Call Number
658.4012 MIL
Publication Date
2001
Format:
Books
Relevance:
3.3462
View Other Search Results
by
Bourne, Mike.
Call Number
658.4012 BOU
Publication Date
2002
Format:
Books
Relevance:
3.2943
by
Stutely, Richard, 1955-
Call Number
658.4012 STU
Publication Date
2002
Format:
Books
Relevance:
3.2620
by
Olsen, Michael D.
Call Number
647.940684 OLS
Publication Date
1998
Summary
"Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad."--BOOK JACKET.
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix02/98022037.html
Publisher description http://www.loc.gov/catdir/description/wiley032/98022037.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/98022037.html
Publisher description http://www.loc.gov/catdir/description/wiley032/98022037.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/98022037.html
Relevance:
3.0894
by
William Angliss College.
Call Number
WAIARC 378.945 MIN
Publication Date
1997 1996 1995 1994 1993
Format:
Books
Relevance:
0.1768
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2003 2002
Format:
Books
Relevance:
0.1543
by
William Angliss Institute of TAFE.
Call Number
WAIARC 378.945 FLE
Publication Date
1998
Format:
Books
Relevance:
0.1543
by
Williams, Alan J. (Alan John), 1937-
Call Number
658.0220994 WIL
Publication Date
2002
Format:
Books
Relevance:
0.1474
by
Jones, Christine.
Call Number
647.940682 JON
Publication Date
1998
Summary
Managing Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques. In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples Jones and Jowett show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer. Managing Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.
Format:
Books
Relevance:
0.1414
by
Overton, Rodney.
Call Number
658.0220994 OVE
Publication Date
2002
Format:
Books
Relevance:
0.1195
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
Relevance:
0.1195
Limit Search Results
Narrowed by: