"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.

"Increasingly the public sector is facing a range of unique and complex challenges. As a result, human resource management is vital in changing organizations, engaging people, and in assisting in the implementation of strategies and objectives. Strategic Human Resource Management in the Public Arena focuses on the specific challenges of the public and non-profit sectors. It takes a managerial approach, focusing on how HR practices and processes can be aligned with an organization's strategic objectives, with each chapter structured around implementing or designing an HR process for an organization's unique setting and strategic priorities. Key features: [bullet] Puts the reader in the role of a manager. [bullet] Recognizes the unique perspective of public sector organizations and the growing research and theory on public sector organizations. [bullet] Includes a wealth of practice-based, problem-solving activities. This core textbook is the ideal companion for Undergraduate and Postgraduate students taking modules in SHRM or Public Sector Management. "--

"Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, so students are prepared to use these same tools when they graduate." -- Provided by publisher.

This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

The Australian HR Institute (AHRI) endorsed Human Resource Management: Strategy and Practice 10th edition is the leading resource in the upper level management market that provides a strong conceptual and practical framework for students of human resource management. A new edition of this popular title provides opportunity to reinforce our position as market leader by providing updated content that is relevant and useful to learners and to also provide a new digital learning solution in Mindtap to a market with a growing interest in digital delivery. The 10th edition retains the successful integrative strategic HRM (SHRM) model and includes new content on HRM models and contemporary issues. The new MindTap course introduces interactive, skills based activities as well as new opportunities for student engagement and revision. AHRI endorsement has also continued for the 10th edition.

The guide addresses the strategic, practical and legal side of HR and people management. In addition to referencing the latest research and thinking on many key topic areas, the guide also provides useful information to assist practitioners int eh contemporary business environment.

The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.