Cover image for Strategic marketing planning / by Peter Reed.
Strategic marketing planning / by Peter Reed.
ISBN:
9780170107846
Title:
Strategic marketing planning / by Peter Reed.
Author:
Reed, Peter W., 1944-
Personal Author:
Publication Information:
South Melbourne : Thomson Learning, 2003
Physical Description:
xi, 307 p. : ill. ; 26 cm.
Format:
Books
Publication Date:
2003
Publication Information:
South Melbourne : Thomson Learning, 2003