by
Reed, Peter W., 1944-
Call Number
658.802 REE
Publication Date
2003
Summary
This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.
Format:
Books
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155254.9844
by
Ward, Michael.
Call Number
658.4 WAR
Publication Date
1995
Format:
Books
Relevance:
3.4234
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by
Ghemawat, Pankaj.
Call Number
658.4012 GHE
Publication Date
2010
Format:
Books
Relevance:
3.3577
by
Viljoen, John.
Call Number
658.4012 VIL
Publication Date
2003
Summary
Strategic management
Format:
Books
Relevance:
3.3532
by
Miller, Michael.
Call Number
658.4012 MIL
Publication Date
2001
Format:
Books
Relevance:
3.3462
by
Heracleous, Loizos Th.
Call Number
658.4012 HER
Publication Date
2003
Summary
Beginning with the historical development of the strategy field, including the influence of industrial organization and the resource-based view, the author develops a new perspective labelled an "organisational action" view of strategy. Topical areas such as corporate governance, inter-organizational networks, and organizing for the future are examined.
Format:
Books
Relevance:
3.3163
by
Evans, Nigel.
Call Number
338.4791 STR
Publication Date
2003
Format:
Books
Relevance:
3.3137
by
Bourne, Mike.
Call Number
658.4012 BOU
Publication Date
2002
Format:
Books
Relevance:
3.2943
by
Osteryoung, Jerome S.
Call Number
658.4012 OST
Publication Date
2003
Format:
Books
Relevance:
3.2842
by
Stutely, Richard, 1955-
Call Number
658.4012 STU
Publication Date
2002
Format:
Books
Relevance:
3.2620
by
Bland, David J., 1976-, author.
Call Number
658.4034 BLA
Publication Date
2020
Summary
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--
Format:
Books
Relevance:
3.1095
by
Kendall, Gerald I.
Call Number
658.404 KEN
Publication Date
2003
Format:
Books
Relevance:
3.0968
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