Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
ISBN:
9789881807984
Title:
Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
Author:
Enz, Cathy A., 1956-
Personal Author:
Publication Information:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.
Physical Description:
39 p. : ill. ; 30 cm. + 1 DVD (26 mins.)
Series:
Focus Asia : business leaders case study and video series
Series Title:
Focus Asia : business leaders case study and video series
General Note:
Book and DVD set enclosed in box.
Corporate Subject:
Added Author:
Format:
Books
Publication Date:
2008
Publication Information:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.