1.
by
Johansen, Robert.
Call Number
658.4012 22
Publication Date
2007
Summary
Helps leaders make sense out of mounting dilemmas. This book includes a map to the decade of dilemmas that we can already taste in events, drawing from the Ten-Year Forecast by Institute for the Future - which has a thirty-eight year track record.
Format:
Electronic Resources
Relevance:
3.1280
by
Berry, Timothy.
Call Number
658.83 22
Publication Date
2010
Summary
"This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better"--Resource description page.
Format:
Electronic Resources
Relevance:
0.1231
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by
Lawrence, Kenneth D.
Call Number
658.40355 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1132
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