by
Reed, Peter W., 1944-
Call Number
658.802 REE
Publication Date
2003
Summary
This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.
Format:
Books
Relevance:
155254.9844
by
Ward, Michael.
Call Number
658.4 WAR
Publication Date
1995
Format:
Books
Relevance:
3.4234
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by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2011
Format:
Books
Relevance:
3.3750
by
Ghemawat, Pankaj.
Call Number
658.4012 GHE
Publication Date
2010
Format:
Books
Relevance:
3.3577
by
Viljoen, John.
Call Number
658.4012 VIL
Publication Date
2003
Summary
Strategic management
Format:
Books
Relevance:
3.3532
by
Miller, Michael.
Call Number
658.4012 MIL
Publication Date
2001
Format:
Books
Relevance:
3.3462
by
Heracleous, Loizos Th.
Call Number
658.4012 HER
Publication Date
2003
Summary
Beginning with the historical development of the strategy field, including the influence of industrial organization and the resource-based view, the author develops a new perspective labelled an "organisational action" view of strategy. Topical areas such as corporate governance, inter-organizational networks, and organizing for the future are examined.
Format:
Books
Relevance:
3.3163
by
Evans, Nigel.
Call Number
338.4791 STR
Publication Date
2003
Format:
Books
Relevance:
3.3137
by
Bourne, Mike.
Call Number
658.4012 BOU
Publication Date
2002
Format:
Books
Relevance:
3.2943
by
Osteryoung, Jerome S.
Call Number
658.4012 OST
Publication Date
2003
Format:
Books
Relevance:
3.2842
by
Stutely, Richard, 1955-
Call Number
658.4012 STU
Publication Date
2002
Format:
Books
Relevance:
3.2620
by
Harrison, Alan, 1944-
Call Number
658.5 HAR
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip084/2007046447.html
Relevance:
3.2538
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